LooCube — Current vs Needed

Site audit with discovery, design & build hours  |  Grafix Garage, May 2026

Do now
Phase 1 build
Post-content
Phase 2
Technical & SEO
Item What's there now What's needed Timeframe Disc. Design Build Total
Page title "LooCube | Prefabricated toilet buildings - Loocube Modular Toilet Buildings" — two capitalisations, no FRP, weak keywords. "LooCube — FRP Amenity Buildings for Remote & Off-Grid Sites | Australia" Do now 0 0 0.5 0.5
Meta viewport user-scalable=0 and maximum-scale=1.0 on all pages. Google flags this as a mobile usability failure. Remove both attributes. Standard responsive viewport only. Do now 0 0 0.25 0.25
Meta descriptions None on the homepage. Google auto-generating from page content. 155-character meta for every page using procurement language and target keywords. Phase 1 1keyword review 0 2 3
Schema markup No structured data. Google cannot categorise the business reliably. LocalBusiness and Product schema added during build. Phase 1 1spec review 0 4 5
PageSpeed Unconfirmed but likely poor. Ecoflo on the same stack scores 28/100 mobile. Target 70+ mobile. Managed hosting, image compression, lazy loading, no render-blocking scripts. Phase 1 2Manoli audit 0 8–12 10–14
Analytics Site Kit installed but GA4 and Search Console configuration unconfirmed. No baseline data. Confirm GA4 firing, Search Console connected, conversion events defined. Establish baseline. Do now 1access check 0 2 3
Footer YouTube Links to @ecoflowm — Ecoflo's channel. Wrong brand. Update to LooCube's channel or remove until content exists. Do now 0 0 0.25 0.25
Brand & Messaging
Item What's there now What's needed Timeframe Disc. Design Build Total
Brand attribution "Powered by Ecoflo" in the logo. Positions LooCube as a product rather than a standalone brand. "An Ecoflo Group company" — already locked in strategy. Logo asset needs a redesign. Do now 0 2logo lockup 1 3
Primary headline No headline. Rotating adjective carousel with no value proposition and no CTA. "Australia's Only FRP Amenity Building." One line. Sub-head covers no-water, no-sewerage positioning. Phase 1 0.5copy brief 3hero visual 2 5.5
Welcome copy "WELCOME TO LOOCUBE" followed by one generic sentence. Filler doing no positioning. Remove entirely. Replace with specifier tool explainer and use case selection grid. Phase 1 0 0 1 1
Accessibility language "Ambulant and UA Toilets" and "PWD Facilities" throughout. Both outdated. Government uses AS1428.1 "accessible" language. Full copy sweep — all nav items and page copy updated to correct terminology. Phase 1 1standards check 0 3 4
GRP Australia Not mentioned anywhere. In-house FRP manufacturing — the core competitive differentiator — is invisible to visitors. Short "Built on FRP expertise" proof section: BAL 40, CNC fabrication, structural precision. Trust signal, not an essay. Phase 1 1content brief 2section design 2 5
Navigation & Structure
Item What's there now What's needed Timeframe Disc. Design Build Total
Solutions nav 9 items, no hierarchy, outdated terminology. No buyer-facing logic to the grouping. 5-6 use cases matching procurement categories: Rest Stop, National Park, Community, Defence, Mining, Commercial. Phase 1 2IA session 2nav design 3 7
Products nav Primary products and accessories at the same nav level. Ramps and Shade Structure dilute the main range. LooCube, AirCube, ModCube as primary. Accessories become a sub-section. Phase 1 1IA session 1 2 4
Primary CTA No persistent CTA in navigation. "Speak to an Expert" only in the footer. "Use Specifier Tool" as a persistent nav button on every page and device. Phase 1 0 1button design 2 3
Homepage Content
Item What's there now What's needed Timeframe Disc. Design Build Total
Hero CTA No CTA in the hero. A buyer lands with no prompted next step. "Start the Specifier Tool" primary and "Explore Solutions" secondary. Both above the fold. Phase 1 0 2CTA design 2 4
Solutions grid 6 image cards with inconsistent labels and inconsistent linking. Some cards don't link at all. 6 use case cards that pre-select Step 1 of the specifier tool on click. Every card links. Phase 1 1content brief 3card design 5 9
Key claims BAL 40 buried in rotating carousel. Helicopter deployment and spec-ready outputs not mentioned at all. Dedicated features section: BAL 40, helicopter-deployable, one supplier, spec-ready. Four claims with proof statements. Phase 1 1claims brief 3section design 4 8
Installation count No mention of installation history or geographic reach on the homepage. "94+ installations" in the projects section. Joe to confirm current number. Phase 1 0.5verify with Joe 0 0.5 1
Featured projects No project case studies on the homepage. Logos without outcomes are decoration. 3 featured project cards: real photography, named location, one-sentence outcome, link to case study. Post-content 2source + brief 4card design 4 10
Trust bar Good client logos already present. The strongest existing asset on the page. Keep and expand. Add LocalBuy pre-qualification badge alongside existing logos. Phase 1 0.5logo collect 1 2 3.5
Conversion & Tools
Item What's there now What's needed Timeframe Disc. Design Build Total
Specifier tool Does not exist. Every configuration query goes to Joe by phone or email, resolved from memory. Significant time cost per enquiry. 5-step branching tool: facility type, site environment, visitation, utilities, accessibility. Soft gate for PDF. Logic mapped, awaiting Joe's validation. Post-content 6Joe sessions + logic 10UX + UI + PDF template 30–40 46–56
Lead capture "Speak to an Expert" in footer only. No qualification, no auto-response. Soft gate on specifier output. Triggers 3-email automated follow-up from Joe. Post-content 1form brief 2gate design 4 7
Email sequences No automated follow-up. HubSpot non-functional for Joe. All enquiries handled manually. 3-email post-download sequence. Short, personal, from Joe. Needs CRM decision from Peter first. Post-content 1CRM decision 2email template 4 7
Content & Proof
Item What's there now What's needed Timeframe Disc. Design Build Total
Case studies x3 Projects page exists in nav but no published case studies with outcomes, photography, or spec detail. 94+ installs with nothing to show online. 3 web-ready case studies: one TMR/transport, one national parks, one defence or community. Source files exist. Post-content 3source + brief 6page layout x3 10 19
Knowledge Hub Resources nav link exists. Content scope likely thin given the overall state of the site. Structured hub using the 21 existing fact sheets as foundation. SEO-mapped, organised by audience type. Post-content 4IA + content audit 6hub + templates 12 22
Product specs Product pages exist but weights, dimensions, assembly benchmarks, and configuration limits are unconfirmed. Full specification data per product. Joe and Gavin to supply. Essential for procurement-stage buyers. Post-content 3Joe + Gavin sessions 2spec sheet layout 4 9
Installation map Not on site. Joe has 94+ pins in a Google Maps file not connected to the website. Phase 2 interactive database map filterable by product type, sector, and location. Links to case studies. Phase 2 4db architecture 8map + filter UI 60–80 72–92
Newsletter No newsletter. No mechanism to keep long-cycle government buyers warm between contact and tender. "Remote Sanitation Quarterly" from Joe personally. Quarterly cadence. First edition to Joe's BD contact list. Post-content 1content brief 3template design 4 8
Do now
1
Discovery
2
Design
4
Build
~7
hours total
Phase 1 build
11
Discovery
17
Design
44–52
Build
72–80
hours total
Post-content
21
Discovery
35
Design
72–82
Build
128–138
hours total
Phase 2
4
Discovery
8
Design
60–80
Build
72–92
hours total

All figures are working estimates inclusive of discovery, design, and build. Specifier tool range is the largest variable — Joe's validation of the logic matrix will narrow it. Phase 2 map range depends on database complexity and filterable fields. Lester should review before any figures are used for quoting.

loocube.com.au audit  |  Grafix Garage  |  May 2026

Do now = days  |  Phase 1 = 6–8 weeks  |  Post-content = 8–12 weeks  |  Phase 2 = 3+ months post-launch